Breadcrumb links.
One good way to link your pages together and create good user-friendliness is to have breadcrumb links at the top of pages. If someone is reading about widgets in the sales section the breadcrumb links could say: widgets > sales > blue widgets > order form. On the other hand, if you had used the resources page to read about other aspects of widgets, you might have a page that says: widgets > resources > dimensions > 3/8th inch diameter. Breadcrumb links are good for geographic sites too. If you have branches of your stores in many states your breadcrumblinks might say: New York > Albany > Widget Store. That way, you get more strength on your New York page. Geographic keywords are tremendously important and must be put first on the agenda for optimizing if they get you traffic.

Content brought to the surface.
If your site has good content or search results on the site, you need to bring the best content to the home page so it takes fewer clicks to reach that content. Its bad to over do things, but for search engine optimization purposes, you need to have links on your home page going to those good pages. Then your home page looks like a hub of amazing information from the point of view of the search spider.

Internal links
Your pages need to be connected like a spider web. Similar pages should be connected to other similar or relevant pages. Connect both whatever is useful for the browser and pages with similar search terms. If you have one page about orange widgets, connect your page about widget specifications, and include the word orange widget a few times on the specifications page. That is what search engine optimization is all about.

Repetition of search terms.
Its normal to repeat a main search term four to ten times in a particular page to emphasize it. Once in a while its good to exceed that amount. Supplementary search terms emphasized on a particular page might be mentioned once or twice only.

Content and quantity
Quantity of content is important. If you have 30,000 internal pages linking to your home page that is power. Its hard to write so many pages. Write a few hundred pages of resource and sales information pages for a thorough site. Make sure the information is well organized, helpful, and has pictures when necessary. Videos are the rage these days, so they are highly recommended too. So, if we can only write a few hundred pages ourselves after agonizing effort, how to we get up to 30,000 pages? Easy. Have other people write those pages for you for free! Free? You heard me -- FREE. Forums / social media are places where you get USER GENERATED CONTENT. Thats the in thing these days. You have to manage the forum, but your users will add 80% of the content themselves adding quantity and fresh perspectives. Also, content management consultants can write a few new pages for you every month that will help your content.Additionally, forums are good karma. The forum manager writes an enormous amount of free information which benefits your whole community. So your browsers do some free writing for you, but you also provide free information for them. The new economy works on the concept of SHARING and free stuff. Don't be selfish -- use good karma marketing strategies.

Content and search terms
If you have 30,000 pages on your site that are largely written by users, think of all the keyword variations you will have. You will have variations you didn't even know existed, plus your main terms will have been repeated tens of thousands of times, and those all link to the home page. A statistician might estimate that such a site might have half a million total keywords on it ahd perhaps fifty-thousand might be relevant ones. You can get a lot of incoming traffic from search terms that don't exist, and also from ones that are written in incorrect English, or backwards English. "Widget orange" might be a much more sought after term than "Orange widget". Think outside the box and you will discover that your site has more potential than you ever dreamed of.

Keep it useful
If you use good optimization tricks, but your content is not helpful for the user, you missed the boat. Keep your primary focus set on keeping the site useful for your browsers. Without them you don't get any traffic period.

Back to search engine optimization part one

Our company has used all of these strategies, and has gotten first page placement on 98% of our top 100 search terms as a result. So, these basic strategies work. For refined strategies and knowing exactly how many times to put "Orange widget" on a particular page, ask a specialist.